Less is More

Happy Monday! We’re starting a new campaign featuring inspirational quotes and tips to help boost your creativity, and motivate you to take you business further, and we’re calling it Motivational Monday.

This week’s quote comes from renowned social marketing talent Jeff Bullas.

One of the most difficult parts of marketing your business is knowing what parts to keep, and what to get rid of. Effective marketing consists of clear and concise points, and it takes real effort and time to rule out the unwanted stuff, and filter only the good stuff.

We have three easy steps to make sure you’re keeping your campaigns simple and effective:

1. What’s your goal?

Establish what you want to achieve with your campaign.

2. How will you present it?

Determine a key method to push your point. Is it an illustration? A quote?

3. Stick to your point.

Make sure your campaign follows your key idea. Keep it easy to follow along, and don’t drift too far off your point.